What We Do

Gaining insight into human behavior is the ultimate edge that can help you succeed. Whether you require additional information about an individual, group, product or market, the collection, analysis, and interpretation of data is necessary to make the right decisions. The services provided by the Behavioral Research Group are designed to give you that edge in your personal and professional life. All services are provided conveniently and confidentially online.
Survey and Assessment Design: Are you looking to develop a survey for your organization to better understand patients, customers, prospects, or employees? Perhaps you're an individual interested in developing a questionnaire for a personal project or goal? Do you need to collect responses for your survey from a national or regional sample of individuals but do not know where to find participants? Our Survey Development service may be just what you're looking for to design a survey that meets your needs and gathers the individual data necessary.
Applied Analytics: Are you part of an organization looking to better understand what the data you collect has to offer? Are you looking to develop benchmarks or national reports based upon the data you collect from customers or visitors to your website or place of business? The effective analysis of data can reduce employee attrition, increase profitability, enhance sales, and more.
Profiling Service: Are you interested in better understanding your customers, prospective business partners, romantic interests, competitors, or other significant people in your personal or professional life? Our unique Profiling Service applies our proprietary behavioral algorithm to generate a report of the probable attitudes, qualities, and interests for a person or group based on video, text documents, e-mails, audio, and social networking content you provide.
National Research: Are you interested in participating in research to further knowledge on human behavior or for the chance to win prizes? Participate in our studies for the opportunity to enter sweepstakes with no purchase necessary to enter or win. We also provide consulting or complete management of studies from survey design to data collection and analysis. Contact us at info@behaviorinsight.com for more information and pricing.

Profiling Service

For businesses or individuals interested in learning more about the people in their personal and professional network, the Profiling Service* is the ideal solution. Our experts will analyze documents, text, videos, images, and social network profiles you provide on an individual through our secure file submission system. When the analysis is complete, you will receive a summary report of predicted behavioral characteristics that include strengths, interests, motivations, qualities and attributes. Improve your relationships, avoid mistakes in judgement, and make smarter decisions about the people around you.
The Profiling Service is is the perfect product for a better understanding of:
  • Bosses/Supervisors                          
  • Business Partners
  • Caretakers/Aids                                
  • Customers                              
  • Nannies/Babysitters                           
  • Romantic Partners
Improve your relationships and make smarter decisions about the people around you.
How It Works: Our research uncovered a set of markers called Character Entry Points (CEPs) that provide a gateway to predicting an individual's behavioral profile. With only a limited amount of information about an individual, it is now possible to estimate individual characteristics that include strengths, interests, motivations, qualities and attributes. We are now making this science available to you, giving clients the opportunity to receive a detailed summary of these traits based on our data-driven analysis of information from an individual of your choosing. To receive your report, please submit information by email to info@behaviorinsight.com about a given individual (no contact information is necessary), which can include video, text documents, e-mails, audio, photographs, social networking content and third-party descriptions. Within 48 hours, you will receive a cost estimate and timeline for the report, or a request for additional information. We will perform a data-driven content analysis of the information provided and deliver a detailed report which can be downloaded online. Services are offered completely online and reports may take 5 to 7 days to complete.
*There have been recent reports in the media regarding "racial profiling" and other non-scientific methods to better understand and predict behavior. Our profiling service is distinct from these reports and does not discriminate based on race/ethnicity, color, national origin, sex, disability, sexual orientation or other similar characteristics. Please also note that the information presented in profiling reports represent only opinion based on data from similar individuals and do not represent statements of fact.

Survey Development

Are you interested in developing a questionnaire to collect information from customers, peers, employees, or other groups? Would knowing how a specific group of individuals perceive your product or business help increase new and repeat business? Our Survey Development Service provides everything you need from survey development and participant recruitment to data collection and summary of findings. Whether you have a database of individuals you would like to survey, or you need help to recruit individuals, we will guide you through your survey project and provide any resources or expertise necessary.
Possible Survey Development projects include:
  • Customer Satisfaction
  • Employee Engagement
  • Online Experience
  • Market Demand
  • Purchasing Decisions
  • Prospect Qualification
  • Customer Segmentation
  • Brand Awareness Population Polls
  • Telemarking Surveys & Scripts
How It Works: Email info@behaviorinsight.com and provide detail regarding the topic area(s) for which you are interested in developing a questionnaire. Please attach any associated files or documents related to this request. Indicate if you are only interested in a specific survey service, including question development, participant recruitment, reliability/validity analysis, norming, factor analysis, and/or administration. Within 48 hours you will receive a cost estimate and timeline for the project or a request for additional information.

Applied Analytics

Advanced technological platforms and web-based tools have allowed us to collect more data than ever before, but the challenge of understanding and making practical use of it remains. With abundant data available, applying proper methodology has become even more critical to avoid getting lost in the details, a statistical “paralysis by analysis.” If you have more quantitative information than you can manage and need to extract the practical intelligence necessary to guide your next steps, our Applied Analytics can help.
Possible Applied Analytics projects include:
  • Benchmark/Index Creation
  • Lead Scoring
  • Program Evaluations
  • Market Segmentation
  • Predictive Modeling
  • Factor Analysis
  • Data Mining
  • User Experience Testing Risk Assessment
  • Data Coding Content Analysis
  • Empirical Literature Reviews
Our role is to help you understand your data and communicate findings in a meaningful way, without the jargon. If you have the data and the questions you need answered, we’ll delve into the data and select the most appropriate analytic approach for obtaining what you need. You will be provided with the summary findings in an easy to understand, brief report.
How It Works: Email  your request to info@behaviorinsight.com and attach any files relevant to your desired analysis. After receiving your request we will respond within 48 hours with a time and cost estimate for the analysis.


The Behavioral Research Group conducts several research studies throughout the year. Participant entry is confidential and participants will have the opportunity to enter sweepstakes to win gift cards or other prizes.  No purchase necessary to enter or win. A list of currently running research studies is listed below.  Clicking on the link will open the consent form for that particular study. Identifiable information including name, e-mail address, and other contact information will be kept confidential. Prize winners will be announced below. Thank you for participating!
More Studies Coming Soon!
Interested in running your own online study? The Behavioral Research Group can provide assistance at any point in the research process and offers complete study design, implementation and data collection for your study. Contact us at info@behaviorinsight.com for more information and pricing.