Understand and predict human behavior.

Who We Are

We specialize in helping health organizations, companies, and individuals better understand patients, employees, customers, groups, peers, and organizations by applying our unique data-driven models to predict and inform. Led by research psychologist and behavioral scientist Dr. Adam Troy, the Behavioral Research Group is your single source solution for survey and assessment design, behavioral market analysis, individual or group profiling, and statistical modeling oriented toward a better understanding of behavior. Founder and President Dr. Adam Troy’s work has been published in both academic, peer-reviewed journals as well as magazines including Personality and Social Psychology Bulletin, Journal of Couple and Relationship Therapy, Psychological Reports, Recruitment and Retention in Higher Education, and iBeyond Magazine. One of his publications in the Journal of Social and Personal Relationships had been ranked monthly among the top 50 most frequently read articles in the journal since for over 5 years. Dr. Troy holds M.S. and Ph.D. degrees in psychology from the University of Miami. He is certified in FACS (Facial Action Coding System) methodology, one of the most widely used methods for measuring facial behaviors developed by Drs. Paul Ekman, Wallace V. Friesen, and Joseph C. Hager. 

Our Methodology

Our mission is to provide clients with easily accessible behavioral intelligence when and where they need it. BehaviorInsight.com provides instant access to experts in behavioral healthcare quality and patient data outcomes, market analysis, customer evaluation, behavioral data interpretation, research methodology, statistics, assessment, and observational coding and classification. Our clients come to us from multiple industries, all looking to enhance efficiency, profitability, and knowledge of customer needs through an analysis of available data or through custom market research. We also provide personal services to individuals looking to better understand someone in their lives as they consider the next step in their personal or professional relationships. As scientists, we continually conduct national studies to validate and extend our models of human behavior. Recent findings coming out of other research laboratories are discussed in our News section. Communication with clients and information transmitted by clients is kept confidential and will not be shared under any circumstances unless permission is granted or required by law.

Why Us?

With a variety of companies claiming “expertise” in behavioral research, predictive modeling, survey development, statistical methodology, and other behavioral services, it can be difficult to sort out the legitimate methods from the pseudoscience. When evaluating companies for your behavioral intelligence needs, there are several questions you should consider asking. Does the company have doctoral-level experts in the behavioral sciences? Do they have specific expertise in the area of statistics? Have officers of the company published in peer-reviewed journals? Often, self-proclaimed experts at many companies are offering insights based on subjective impressions. Many companies fail to provide studies to support their methods and do not have staff with the statistical proficiency to validate their methods in independent samples. In contrast, approaches used by the Behavioral Research Group are grounded in statistical findings and updated as data are available. Furthermore, we value our clients' privacy and desire for convenience and provide confidential behavioral insight to individuals on the go. Client convenience, privacy, and satisfaction are our top priorities at the Behavioral Research Group, and our collection of services provide behavioral intelligence only available at BehaviorInsight.com.