Who We Are

We specialize in helping health organizations, companies, and individuals better understand patients, employees, customers, groups, peers, and organizations by applying our unique data-driven models to predict and inform. Led by research psychologist and behavioral scientist Dr. Adam Troy, the Behavioral Research Group is your single source solution for survey and assessment design, behavioral market analysis, individual or group profiling, and statistical modeling oriented toward a better understanding of behavior. Founder and President Dr. Adam Troy’s work has been published in both academic, peer-reviewed journals as well as magazines including Personality and Social Psychology Bulletin, Journal of Couple and Relationship Therapy, Psychological Reports, Recruitment and Retention in Higher Education, and iBeyond Magazine. One of his publications in the Journal of Social and Personal Relationships had been ranked monthly among the top 50 most frequently read articles in the journal since for over 5 years. Dr. Troy holds M.S. and Ph.D. degrees in psychology from the University of Miami. He is certified in FACS (Facial Action Coding System) methodology, one of the most widely used methods for measuring facial behaviors developed by Drs. Paul Ekman, Wallace V. Friesen, and Joseph C. Hager. 

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