Who We Are

We specialize in helping individuals and businesses better understand customers, groups, peers, and organizations by applying our unique data-driven models to predict and inform. Led by behavioral scientist Dr. Adam Troy, the Behavioral Research Group is your single source solution for behavioral market analysis, individual or group profiling, survey and questionnaire development, and statistical modeling oriented toward a better understanding of behavior. Founder and President Dr. Adam Troy’s work has been published in both academic, peer-reviewed journals as well as magazines including Personality and Social Psychology Bulletin, Journal of Couple and Relationship Therapy, Psychological Reports, Recruitment and Retention in Higher Education, and iBeyond Magazine. One of his publications in the Journal of Social and Personal Relationships had been ranked monthly among the top 50 most frequently read articles in the journal since for over 5 years. Dr. Troy holds M.S. and Ph.D. degrees in psychology from the University of Miami. He is a member of the American Psychological Association, and is certified in FACS (Facial Action Coding System) methodology, one of the most widely used methods for measuring facial behaviors developed by Drs. Paul Ekman, Wallace V. Friesen, and Joseph C. Hager. Dr. Troy is also the creator of BathroomMap®, a smartphone application available for iPhone and Android powered by a proprietary algorithm to search worldwide for the best restroom locations anywhere, and FiberFX, a revolutionary hairbrush designed for specialized hair care products. Additional information about BathroomMap can be found at BathroomMap.com. For more information on FiberFX, please visit www.hairmetricsproducts.com.

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